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This Is How Retailers Are Using Social Media In Stores To Drive Sales | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Cooper Smith

Social networks do not drive a lot of e-commerce sales directly (see chart, right), but they do influence shoppers by helping them discover new products to buy. Now some retailers are leveraging that influence to drive sales in stores.

http://www.businessinsider.com/how-retailers-are-using-social-media-in-stores-to-drive-sales-2014-6
 

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